Retail Chain Carrefour Appoints New Country Manager

Carrefour hypermarket

French retail chain Carrefour has recently announced the appointment of Christophe Orcet as its new country manager. Orcet will take over from Frank Moreau and oversee the company’s operations in the country. The appointment is part of the company’s ongoing efforts to revamp its business strategy and improve profitability.


Carrefour is one of the largest retail chains in the world, with a presence in over 30 countries. The company operates over 12,000 stores, ranging from hypermarkets to convenience stores, and employs over 320,000 people worldwide.

In recent years, Carrefour has struggled to keep up with changing consumer trends and the rise of e-commerce. The company has been implementing a series of reforms to address these challenges and improve its competitiveness.

Appointment of Christophe Orcet

Carrefour has appointed Orcet as the new country manager for Kenya, bringing with him a wealth of experience. Most recently, he served as the company’s regional director for the East of France.

Orcet’s appointment is part of Carrefour’s broader efforts to streamline its operations and improve efficiency. The company has been undergoing a significant transformation in recent years, with a focus on digitalization, cost-cutting, and store upgrades.

Orcet will be overseeing the implementation of these changes and ensuring that Carrefour remains competitive in the East Africa market.


Carrefour’s appointment of Christophe Orcet as country manager comes at a critical time for the company. The retail sector is undergoing a significant transformation, with the rise of e-commerce and changing consumer preferences posing challenges for traditional retailers.

Carrefour has been working hard to address these challenges, and Orcet’s appointment is a step towards improving the company’s competitiveness in the French market.


Overall, The appointment of Orcet is a positive development for Carrefour and highlights the company’s commitment to revitalizing its business strategy.

Orcet’s extensive experience in the retail industry positions him well to lead Carrefour’s operations in East Africa and help the company navigate the changing landscape of the retail sector.

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