Automotive Website

Car & General Wins Automotive eCommerce Award 2022

Car and General, a leading supplier of generators, motorbikes, and water pumps in Kenya, was awarded the Automotive eCommerce Award at the 2022 Kenya eCommerce Awards.

This award recognizes their exceptional performance in the online automotive market, including their customer service, product offerings, and overall user experience.

In this article, we’ll take a closer look at Car and General and their achievement in winning the Automotive eCommerce Award.

Car and General: A Brief Overview

Founded in 1936, Car and General has been a prominent player in the Kenyan automotive industry for over 85 years.

They have established a reputation for offering quality products and services to their customers, with a focus on innovation and technology.

Car and General has a strong online presence, with a user-friendly website that makes it easy for customers to browse and purchase their products.

The Automotive eCommerce Award

The Automotive eCommerce Award is one of the categories at the Kenya eCommerce Awards, which recognizes companies that have made significant contributions to the online automotive market.

This award considers various aspects of the online shopping experience, such as website design, ease of navigation, product descriptions, and customer service.

Car and General’s Achievement

Car and General’s win in the Automotive eCommerce Award category is a testament to their dedication to providing quality products and services to their customers.

They have established a user-friendly online store that offers a wide range of products, including generators, motorbikes, and water pumps.

Their website is easy to navigate, with detailed product descriptions and high-quality images that allow customers to make informed purchasing decisions.

Car and General has also implemented a range of customer service initiatives that have contributed to their success. For instance, they offer a live chat feature that allows customers to get real-time assistance from their support team.

Additionally, they have a customer loyalty program that rewards frequent shoppers with discounts and exclusive deals.

Car and General’s online shop

Located at, is a user-friendly platform that makes it easy for customers to browse and purchase their products.

Here are some simple steps to follow when using their online shop

  1. Visit the website: Start by visiting Car and General’s website at You can use your preferred web browser to access the website.
  2. Browse the product categories: Once you are on the website, you can browse through the various product categories, such as generators, water pumps, and motorbikes. You can also use the search bar to look for a specific product.
  3. Select a product: When you find a product that you want to purchase, click on the product image or title to view the product details. You can read the product description, view images, and check the price and availability.
  4. Add to cart: If you want to buy the product, click on the “Add to Cart” button to add it to your shopping cart. You can continue browsing and adding products to your cart until you are ready to check out.
  5. Check out: Once you have added all the products you want to buy to your shopping cart, click on the “Cart” icon on the top right corner of the website. Review your order, make any necessary changes, and then click on the “Check Out” button.
  6. Enter your details: On the checkout page, enter your personal and delivery details. Make sure to provide accurate information for your order to be processed and delivered on time.
  7. Payment: Choose your preferred payment method, such as M-Pesa, credit card, or bank transfer. Follow the payment instructions to complete your transaction.
  8. Delivery: Once your payment is confirmed, Car and General will process and deliver your order to your chosen delivery address.

Using Car and General’s online shop is a simple and straightforward process. By following the above steps, you can easily browse, select, and purchase their quality products from the comfort of your home or office.

Automotive eCommerce Website Kenya
Car & General Online Shop


Car and General’s win in the Automotive eCommerce Award category is a well-deserved recognition of their efforts to provide quality products and services to their customers.

Their user-friendly website, extensive product range, and commitment to customer service have set them apart in the online automotive market.

With over 85 years of experience in the industry, Car and General is undoubtedly a leading player in the Kenyan automotive market, and their win at the Kenya eCommerce Awards is a testament to their ongoing success.

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